K-Pop, K-Dramas and K-ASMR are passe, now K-beauty or Korean skincare is stirring up the internet like never before. From beauty hacks to makeup trends, the world is going gaga over their new found knowledge about Korean beauty trends and products. While our western counterparts are busy trying out snail slime creams to defy ageing, Indian women are trying out all the possible DIY Korean beauty hacks available on the internet, and one hack which has almost gone viral is the ‘Jamsu’ beauty hack. Here’s everything you want to know about the beauty hack.

What is Jamsu beauty hack?

Jamsu basically is a Korean word that means ‘submerging’. And, the since the technique involves submerging one’s face into water, hence it’s called the Jamsu technique.

How is the hack performed?

All you have to do is apply makeup on your face and then dunk your face into ice cold water to lock in the makeup and set it to perfection.

The water takes away the extra foundation or makeup and gives you a more natural look.

How does it benefit the skin?

Ice water can work wonders to hydrate dry skin and also help heal acne as cold water closes open pores.


Bollywood swears by it

Believe it or not, Bollywood beauties swear by the Jamsu hack. A few months ago Bollywood actress Katrina Kaif even shared a video of immersing her face in the water. In fact, apparently it’s her everyday morning ritual. The actress dunks her face thrice in a bowl filled with ice cold water and totally endorses the hack.

Well, we are surely going to try this easy beauty hack at home, tell us if you’d like to try it too in the comment section below. Also, tell us more about the beauty hacks you absolutely swear by.