You can run, but you can’t hide from social media, especially in this day in age. The social media of today brings with it a plethora of content, from funny memes, to fashion and style, to tasty recipes, interior design inspo and possibly everything you could imagine under the sun. Social media has also given us access to a virtual reality that we can only reach through the screen of our devices, from the latest trends, to a designer’s newest designs and even to live coverage of a fashion showcase at Paris Fashion Week.

In turn, social media has also given rise to influencers, bloggers and social media style stars many of whom we follow to get the latest scoop in fashion, trends, lifestyle and pretty much anything that is trending. What social media has also given rise to is the art of imitation and inspiration. You may often come across posts in which a designer’s design is being compared to a similar garment or a post questioning whether a piece of art is an inspiration or a replication.

There are some social media accounts however, that specialize in pointing out these imitated designs, and call designers out for forging or imitating another artist’s work. Some of these accounts have gained much popularity and have risen to fame; becoming the go-to pages for inspiration and the latest scoop of who’s copying who. Some of the names that come to mind are Diet Prada which caters to international fashion and Diet Sabya, which caters mostly to India and the South Asian region.

Diet Sabya is known to call out designers who have copied high end brands including the likes of Sabyasachi, Ralph & Russo and Prada. The Diet Sabya team is a pro at picking up on replicated designs, imitated prints and also comparisons between a designer’s work which has simply been picked up from Pinterest. Here are just a few examples:

The page is also notorious for creating humour out of certain designs and looks sported by celebrities. A dress sported by Shraddha Kapoor for example was picked on for bearing resemblance to the packaging on a jar of digestive drops.

And now, you may also have heard of the Pakistani version of the same page, which goes by the name of Diet Bunto. Diet Bunto is a wittier page which follows the same concept but caters to a Pakistani audience. The page admins put in a lot of time and effort to research copied designs to see exactly who has imitated who and where each design originated from. Many posts on the account show that local designers have copied international fashion houses and incorporated their designs and passed them off as their own.

The account puts in a lot of effort, to the point where some posts even show an entire trail of where a particular design has been sourced from. Not only do the posts focus on clothes and fashion, but have also taken a leap into finding imitated jewellery, interiors, accessories and furniture. The posts really provide an insight into different segments of fashion and lifestyle and has become a go-to page for fashionistas and industry bigwigs to read up on before purchasing a product or going to a designer.

With that being said, it brings us to conclude that accounts such as the ones mentioned above provide a real insight and an analysis into the world of fashion. With the widespread use of social media, it will make it harder for designers and artists to imitate work and make them work harder to come up with original designs and work. Looking to other designers and artists should be used merely for inspiration and social media provides a great platform for inspiration.