EG GROUP has signed a new deal to become the first national supplier of the newly launched Vape Pen e-cigarette.
The Blackburn headquartered company, founded by Mohsin and Zuber Issa, will be partnering with Vape Dinner Lady, also based in Blackburn, to distribute the Vape Pens in all of its 402 forecourts across the country.
The companies say that the Vape Pen will offer adult smokers the equivalent of a pack of 20 cigarettes at around half the price.
EG Group vape category manager Bilal Ahmed said: “The new Dinner Lady Vape Pen is an excellent addition to the company’s existing range within our forecourt environments.
“They offer consumers a true premium vape experience in a package ideally suited to convenience retail.”
Vape Pen e-cigarettes on sale in an EG Group garage
Vape Dinner Lady, which launched in 2016 on Blackburn’s Wilkinson Way, says that the disposable Vape Pen e-cigarette has been designed to support adult smokers making the switch to a less harmful alternative to cigarettes.
Chief marketing officer John Taylor said: “We are delighted to launch the Dinner Lady Vape Pen into EG Group as a new solution in forecourt retail to help mitigate declining tobacco revenue, in a simple format which requires no specialist knowledge for staff or for consumers.
“The vape category, in particular disposable vape pens has become increasingly important for forecourt and convenience retail, especially during the past year when consumer shopping habits have been ever-changing and adapting, in addition to the continuing consumer search for a less harmful alternative to smoking tobacco.
“Disposables have become a key product of choice for both experienced vapers and adult smokers looking for an alternative to cigarettes, and the Dinner Lady Vape Pen has been created after hundreds of hours of research, development and consumer feedback to meet their needs.”
Previous partnerships have already seen Dinner Lady’s e-liquids stocked in EG’s forecourt stores and the company’s products have listed in EG Group’s ASDA stores for the past 12 months.
Mr Taylor said: “We share our hometown with the EG Group, our own state-of-the-art headquarters are across the road from their offices, and we work closely with their teams to ensure we offer the right products for EG forecourt convenience outlets around the world.
“Dinner Lady’s premium products are well suited to the high-quality forecourt environments that EG is well known for.
“The continuing partnership between Dinner Lady and EG is indicative of the ambitions we hold in continuing our own international growth, which already sees our premium quality e-liquids sold in 96 countries around the world.”